2013年2月6日星期三

焦点新闻-新浪科技: 黑莓Z10初战告捷:销售强劲 或难吸引新用户

焦点新闻-新浪科技

科技焦点新闻

黑莓Z10初战告捷:销售强劲 或难吸引新用户
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Feb 6th 2013, 05:17

  新浪科技讯 北京时间2月6日午间消息,黑莓公司上月发布了全新的智能手机Z10,华尔街分析师目前对Z10的销量持谨慎乐观的态度。
  分析师认为,Z10将带来足够的销量,从而推动当前的黑莓用户进入新的升级周期。上周,Jefferies分析师皮特·米塞克(Peter Misek)在一份报告中表示:"我们的调查显示,Z10在英国市场最初阶段的销售表现强劲。一些门店出现了排队现象,白色版Z10已大面积缺货,而黑色版Z10的供货也很有限。此外调查还显示,在阿联酋和加拿大,Z10开局阶段表现也很稳定。一些人担心Z10会'见光死',最初的数据可以缓解这样的担忧。"
  米塞克还指出,在英国的Carphone Warehouse门店,Z10已经脱销,而英国运营商也看到了强劲的需求。他在随后的一份报告中又表示:"从过去一个周末到现在,大部分商店每天都售出十几台Z10,而库存仅维持在1/3的水平。持续的补货将维持这一库存水平。在最初白色版需求大幅上升后,目前黑色版的销量可能更好。"
  并不是所有分析师都看好黑莓Z10的销售,但黑莓Z10的发布也并不是一场灾难。德意志银行分析师布莱恩·默多夫(Brian Modoff)表示:"我们对英国30家运营商门店上周末黑莓Z10的销售进行了调查。初步迹象表明,运营商并未大力推广这款产品,而更重要的是,销售员似乎没有得到足够培训,以宣传Z10的优点。除了一家之外,我们致电的每家门店都有Z10库存。黑莓仍有时间去改变这种不力的状况,但最初迹象并未体现出我们期望中的强劲销售。"
  默多夫指出,销售员未能突出黑莓Z10相对于Android和iOS设备的优势,往往还将其当成Windows Phone手机。
  黑莓Z10相对于此前的产品有了很大改进,能够留住当前的黑莓手机用户,不过这些产品可能仍无法吸引新用户。GMP Securities分析师迪帕克·考沙尔(Deepak Kaushal)表示:"我们认为,Z10很好地处理了黑莓忠实用户关注的关键功能,并将推动升级周期。不过我们目前尚未发现,这款设备能在竞争中吸引其他用户。"(维金)
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